June 26, 2012 § Leave a comment
U-haul is running out of useful material on their moving trucks and trailers.
I remember decades ago, on long road trips, keeping track of the states on the side of the U-Haul movers. Between that, slug bug and license plate tracking, the road trip was a traveling of the sun and hours of trying not to cross the invisible line set by my sister. I believed if I saw a Hawaii truck, that the truck had driven from Hawaii – it was a completely fantastic thought. There isn’t a great chance that I would think there could be hundreds of Hawaii trucks, in my mid 50 trucks was enough to move the entire population of the United States – if they scheduled it right.
Well, the U-Haul painting murals of states has given way to murals of landmarks, then cities, then natural wonders, then plants and animals, and finally to road side attractions. I don’t get it – people use U-haul to move, state to state. They do not use U-Haul as a means to vacation, it seems really against the idea of moving at all. And from the small little bit of good marketing U-Haul has become the moving company that paints murals of Seaworld on their sides – for no good reason. And don’t get me started on the slogans.
Maybe Seaworld paid them, then I would completely understand – I’d sell advertising on my car too.