Adult:Child

January 24, 2016 § Leave a comment

Flavored Gummy Vitamins

Adult sippy cups

Coloring books

There seems to be a solidifying theme as the Generation X and Millennial generations grow into mortgages and children of there own.  We want the non hurtful/playful products we had as kids to be our products as adults. Even graphics to our new products (foods, apps, clothing, etc.) are all puffy bloated double syllable words they just shyly convey they could never do harm to the environment, to the stomach, to the skin.

Adults used to take a glass of water and horse sized pills every morning, they drank liquids without a moveable straw or siphon that is clipped out of the top, they didn’t communicate with winks and smiling emoticons, and they wouldn’t color their hair or wear a tutu for work. No embarrassment, almost a pride that the secret to not spilling liquid on themselves is to buy an oversized sippy cup and their illiteracy can be masked with smiley faces and images of poo.

Maybe it’s the craving for staying child-like, or maybe it’s fighting an aging body and mind, or possibly that always seeing the world as a safe and new experience on an hourly turn is far more digestible than dealing with the difficult complex labors that adults are engaged in.

Either which way, the “grown ups” sure like (or aren’t scared of) their childhood comforts- and these products are marking a certain point of view adulthood has taken in the past several years. Maybe it’s the wars, or the recessions, or the doubling in years of being in a classroom but what comes with sippy cups and crayons are companies more than happy to encourage the society of perpetual children who increasingly trust  industry to do all the adult-ing in the world, including changing the diapers and reading the books to us.

 

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Those Places on the U-Haul Truck

June 26, 2012 § Leave a comment

U-haul is running out of useful material on their moving trucks and trailers.

I remember decades ago, on long road trips, keeping track of the states on the side of the U-Haul movers.  Between that, slug bug and license plate tracking, the road trip was a traveling of the sun and hours of trying not to cross the invisible line set by my sister.  I believed if I saw a Hawaii truck, that the truck had driven from Hawaii – it was a completely fantastic thought. There isn’t a great chance that I would think there could be hundreds of Hawaii trucks, in my mid 50 trucks was enough to move the entire population of the United States – if they scheduled it right.

Well, the U-Haul painting murals of states has given way to murals of landmarks, then cities, then natural wonders, then plants and animals, and finally to road side attractions.  I don’t get it – people use U-haul to move, state to state.  They do not use U-Haul as a means to vacation, it seems really against the idea of moving at all.  And from the small little bit of good marketing U-Haul has become the moving company that paints murals of Seaworld on their sides – for no good reason. And don’t get me started on the slogans.

Maybe Seaworld paid them, then I would completely understand  – I’d sell advertising on my car too.

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